The Little Birdy Group, founded in 2015, is a leading lifestyle distributor born from Jodie’s passion for beautiful, meaningful products. What began as her love for elevating the art of gifting has grown into a regional powerhouse representing a refined portfolio of internationally recognised beauty, gifting, stationery, food, and lifestyle brands across the Middle East.

With the birth of Jodie’s daughter, Tiny Birdy emerged - an elevated baby offering that has positioned us as the region’s leading distributor across key baby categories, including care, wellness, essentials, and lifestyle.

Supported by bonded and temperature-controlled warehousing across the UAE and KSA, we ensure exceptional product care, seamless distribution, and full regional compliance. Our strong partnerships with the region’s foremost retailers and our ability to introduce distinctive global brands allow us to continually set new benchmarks in category performance, presentation, and consumer engagement.

What remains constant is our commitment to authenticity, creativity, and long-term brand building. Every collection is personally curated by Jodie- shaped by her journey, her taste, and her dedication to bringing joy through exceptional products.

As the region’s trusted distribution partner, we remain committed to delivering global brands to the Middle East with care, creativity, and precision.