"Bum Balm is your go-to barrier balm for every nappy change – starting from birth. It helps keep baby’s delicate skin clean, calm, and protected from irritation, soreness, and chafing.
With a rich-but-light serum texture that glides on easily (no dragging on sore skin), and a one-handed dispenser perfect for wriggly or mid-meltdown moments, this balm is a true changing table hero.
💛 Medical-grade lanolin – breathable barrier and soothing moisturiser
🌻 Sunflower seed oil – rich in Vitamin E to nourish and protect
🌼 Calendula extract – calms redness and irritation
🥥 Coconut oil – deeply moisturising and antimicrobial
🌰 Sweet almond oil – softens and strengthens sensitive skin
✔️ Suitable from newborn
✔️ Fragrance-free, gentle & dermatologically tested
✔️ Paediatrician-approved & safe for eczema-prone skin"
