{"product_id":"bum-balm","title":"Bum Balm","description":"\u003cp\u003e\"Bum Balm is your go-to barrier balm for every nappy change – starting from birth. It helps keep baby’s delicate skin clean, calm, and protected from irritation, soreness, and chafing.\u003c\/p\u003e\n\u003cp\u003eWith a rich-but-light serum texture that glides on easily (no dragging on sore skin), and a one-handed dispenser perfect for wriggly or mid-meltdown moments, this balm is a true changing table hero.\u003c\/p\u003e\n\u003cp\u003e💛 Medical-grade lanolin – breathable barrier and soothing moisturiser\u003cbr\u003e🌻 Sunflower seed oil – rich in Vitamin E to nourish and protect\u003cbr\u003e🌼 Calendula extract – calms redness and irritation\u003cbr\u003e🥥 Coconut oil – deeply moisturising and antimicrobial\u003cbr\u003e🌰 Sweet almond oil – softens and strengthens sensitive skin\u003c\/p\u003e\n\u003cp\u003e✔️ Suitable from newborn\u003cbr\u003e✔️ Fragrance-free, gentle \u0026amp; dermatologically tested\u003cbr\u003e✔️ Paediatrician-approved \u0026amp; safe for eczema-prone skin\"\u003cbr\u003e\u003c\/p\u003e","brand":"My Expert Midwife","offers":[{"title":"Default Title","offer_id":42500197417045,"sku":"M06330030N","price":60.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/file_1f613478-24a0-4dca-ba8d-6ef01b8ba569.png?v=1778843670","url":"https:\/\/littlebirdygroup.com\/products\/bum-balm","provider":"LITTLE BIRDY","version":"1.0","type":"link"}