{"title":"Gifts For Baby","description":"","products":[{"product_id":"animal-print-muslins-0-4-month-old-babies-pack-of-3","title":"Animal Print Muslin 3 pack - Birth to 4 months","description":"\u003cp\u003eTriple pack of supersoft sensory muslin squares in high contrast black and white patterns. Designed to the millimetre to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003eThe ultimate multi-tasker also delivers sensory calm through our scientific patterns, created alongside our consultant Orthoptist. \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.ettaloves.com\/cdn\/shop\/files\/DESIGNED-WITH-SCIENCE3_460x.jpg?v=1699369386\"\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821329133653,"sku":"ELAN001","price":159.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/1_square_2048_720x_acc0d2c2-e4fb-4a13-bfdd-eadd41346ad1.jpg?v=1755869935"},{"product_id":"animal-print-playmat","title":"Animal Print Playmat - Reversible - Birth to 12 months","description":"\u003cdiv class=\"product-detail__gap-sm rte product-area__rte\" data-show-in-quickbuy=\"true\"\u003e\n\u003cp\u003eThis product qualifies for FREE UK SHIPPING\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-description rte product-detail__gap-lg\" data-show-in-quickbuy=\"false\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime. Reversible dalmatian (newborn-4 month print) and leopard print (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp\u003eThe scientifically designed patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print designed for their visual ability.\u003c\/p\u003e\n\u003cp\u003eAs seen in THE INDEPENDENT: 'Best baby playmat for development'\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.ettaloves.com\/cdn\/shop\/files\/DESIGNED-WITH-SCIENCE3_460x.jpg?v=1699369386\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821336473685,"sku":"ELAN006","price":399.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/NEWPRODUCTIMAGES_720x_fcd40267-43e2-4aea-ad3b-935c1b127869.png?v=1755869916"},{"product_id":"plant-print-playmat","title":"Plant Print Playmat - Reversible - Birth to 12 months","description":"\u003cdiv class=\"product-detail__gap-sm rte product-area__rte\" data-show-in-quickbuy=\"true\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-description rte product-detail__gap-lg\" data-show-in-quickbuy=\"false\"\u003e\n\u003cp\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime. Reversible Fern (newborn-4 month print) and Sycamore print (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe scientifically designed patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print designed for their visual ability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/www.ettaloves.com\/cdn\/shop\/files\/DESIGNED-WITH-SCIENCE3_460x.jpg?v=1699369386\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821338406997,"sku":"ELPL008","price":399.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/24_720x_9dcf9bdd-f014-4ddc-8390-cf35b3b18ca0.png?v=1755869915"},{"product_id":"plants-print-sensory-strip","title":"Plant Print Sensory Strip - Reversible - Birth to 12 months","description":"\u003cp\u003e\u003cspan\u003eOur sensory strip provides the perfect visual stimulation for in the pram and tummy time. Reversible fern (newborn-4 month print) and sycamore print (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSimply attach securely around the pram bassinet for calm developmental journeys, stand it up in front of baby for happy tummy time or you can even place it around the changing mat for less squirmy nappy changes.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/www.ettaloves.com\/cdn\/shop\/files\/DESIGNED-WITH-SCIENCE3_460x.jpg?v=1699369386\"\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821339750485,"sku":"ELPL013","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/Untitleddesign-31_720x_993c984f-4d62-450d-adb0-393f8991db80.png?v=1755869913"},{"product_id":"animal-print-muslin-blanket","title":"Animal Print Muslin Blanket - Reversible - Birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stylish animal prints are sure to be loved by everyone.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eReversible Dalmatian (newborn-4 month print) and Blue Leopard (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.ettaloves.com\/cdn\/shop\/files\/DESIGNED-WITH-SCIENCE3_460x.jpg?v=1699369386\"\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821340569685,"sku":"ELAN017","price":289.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/Animalblanket_1_720x_94e65173-02ff-442f-8010-5a0a745a68ce.png?v=1755869911"},{"product_id":"plants-print-muslin-blanket","title":"Plant Print Muslin Blanket - Reversible - Birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stunning plant prints are sure to be loved by baby and you.\u003c\/p\u003e\n\u003cp\u003eReversible Fern (newborn-4 month print) and Sycamore (5+ months) in super-soft organic cotton muslin.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.ettaloves.com\/cdn\/shop\/files\/DESIGNED-WITH-SCIENCE3_460x.jpg?v=1699369386\"\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821340995669,"sku":"ELPL011","price":289.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/Untitleddesign_35_720x_da3f2f73-b543-47c6-9cde-8ce2a632542e.png?v=1755869910"},{"product_id":"fern-comforter","title":"Fern Comforter - Birth to 4 months","description":"\u003cp\u003eSuper soft, super cute comforter in our stunning fern print that your baby will want to keep in their hands and near their eyes. Babies not only love the clever fern pattern but will also fiddle with the adorable floppy ears with their soft strokable plush fabric, providing an additional sensory experience.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOur Fern print has been designed to support babies visual and cognitive development from birth to around 4 months. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cspan\u003e Lullaby Trust recommend a \u003c\/span\u003eclear cot\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003efor baby's first year to reduce the risk of SIDS. \u003c\/span\u003e\u003cspan\u003eThey advise not to leave a baby under a year alone with any sleep aid or comforter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/www.ettaloves.com\/cdn\/shop\/files\/DESIGNED-WITH-SCIENCE3_460x.jpg?v=1699369386\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821344895061,"sku":"ELPL010","price":105.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/7_720x_ac5b8f9f-fe67-4547-88d4-1dcddd1b5221.png?v=1755869908"},{"product_id":"keith-haring-baby-xl-muslin","title":"Keith Haring 'Baby' XL Muslin - Birth to 4 months","description":"\u003cp\u003eXL supersoft sensory muslin square in Keith Haring's iconic 'Baby' print. High contrast black and white, rescaled to the millimetre to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821351350357,"sku":"ELHA001","price":129.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/ASSEENIN_6_720x_430cf601-4211-4eeb-9ac2-7129a144d421.png?v=1755869904"},{"product_id":"keith-haring-reversible-playmat","title":"Keith Haring Playmat - Reversible - Birth to 12 months","description":"\u003cdiv data-show-in-quickbuy=\"true\" class=\"product-detail__gap-sm rte product-area__rte\"\u003e\n\u003cp\u003e\u003cspan\u003eOur organic cotton playmat provides perfect stimulation for tummy time and playtime and with its striking Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-show-in-quickbuy=\"false\" class=\"product-description rte product-detail__gap-lg\"\u003e\n\u003cp\u003eKeith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe scientifically scaled patterns encourage babies to use their back, neck and shoulder muscles (helping them prepare for rolling and crawling) as they'll want to push up to make more sense of the print in front of them.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/www.ettaloves.com\/cdn\/shop\/files\/DESIGNED-WITH-SCIENCE3_460x.jpg?v=1699369386\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821355511893,"sku":"ELHA003","price":425.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/image_720x_7caffe1a-3f3b-4f00-aab0-6f22ff236cfe.png?v=1755869902"},{"product_id":"keith-haring-sensory-strip","title":"Keith Haring Sensory Strip - Reversible - Birth to 12 months","description":"\u003cp\u003eOur sensory strip provides perfect stimulation for in the pram and tummy time, featuring Keith Haring's striking 'Baby' (newborn-4 month print) and 'Brazil\" artwork (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSimply attach securely around the pram bassinet for calm developmental journeys, stand it up in front of baby for happy tummy time or you can even place it around the changing mat for less squirmy nappy changes.  \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cspan\u003e Lullaby Trust recommend a \u003c\/span\u003e\u003ca href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" title=\"Lullaby Trust Clear Cot\" data-mce-href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" target=\"_blank\"\u003eclear cot\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003efor baby's first year to reduce the risk of SIDS. \u003c\/span\u003e\u003cspan\u003ePlease do not use this product as a cot bumper.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821356626005,"sku":"ELHA007","price":155.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/fold-1-2a_720x_3fb10eea-77d4-4065-86af-d4325678f893.jpg?v=1755869901"},{"product_id":"keith-haring-muslin-blanket","title":"Keith Haring Muslin Blanket - Reversible - Birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time and the Keith Haring prints will be loved by everyone. 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They're also fully sealed so no nasties can get in.\u003c\/p\u003e\n\u003cp\u003ePack of 3 bath toys, presented in our stylish box packaging. Suitable from birth, loved for years.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.ettaloves.com\/cdn\/shop\/files\/DESIGNED-WITH-SCIENCE3_460x.jpg?v=1699369386\"\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":40821360918613,"sku":"ELHA012","price":185.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/2031\/5706\/files\/FI4850_EttaLovesXKeithHaring3312_720x_3f48454b-d13a-4a7f-9a16-ef491a098cd0.jpg?v=1755869897"},{"product_id":"baby-weaning-set-teal","title":"Baby Weaning Set - Teal","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIdeal first feeding set for babies with more enthusiasm than expertise!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eDeveloped in consultation with feeding specialist Gill Rapley, the cutlery has chunky handles to suit the early palmar grasp, moving to pincer grip.\u003cspan\u003e  \u003c\/span\u003eAnd the fork is of the\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eoptimum shape and strength for stabbing pasta. The soft narrow headed spoon is ideal for scooping and dipping\u003c\/li\u003e\n\u003cli\u003eThe fun foodie face plate is designed to tempt fussy eaters.  As parents of one of these ourselves, we found that making foodie faces would tempt her to try new foods. Muchroom moustache? Spaghetti hair? Carroty Eyebrows? Much more fun than normal food! Especially when you can dip them in saucy ears!\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eThe lidded bowl is perfect for breakfast, pudding as well as for snacks on the go. Also great for storing leftovers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuper strong suction bases weld the bowl and plate to the table to counteract any young 'throwers'. 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The soft narrow headed spoon is ideal for scooping and dipping\u003c\/li\u003e\n\u003cli\u003eThe fun foodie face plate is designed to tempt fussy eaters.  As parents of one of these ourselves, we found that making foodie faces would tempt her to try new foods. Muchroom moustache? Spaghetti hair? Carroty Eyebrows? Much more fun than normal food! Especially when you can dip them in saucy ears!\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eThe lidded bowl is perfect for breakfast, pudding as well as for snacks on the go. Also great for storing leftovers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuper strong suction bases weld the bowl and plate to the table to counteract any young 'throwers'. 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